PRSA Presents: Corporate Reputation Buoyed More by CSR Storytelling Over Other Content

Wednesday, August 02 2017 @ 3:00pm EST Register

We are pleased to announce that CRA member, IBM, is teaming up with PRSA (Public Relations Society of America) for this insightful webinar. Using IBM software, this webinar will explore how CSR storytelling fares against other content by examining sentiment from 180 million blogs, 15 million forums and a statistically valid random sample of 10 percent of all Twitter data. Participants will also learn how news about earnings, products and other business topics have nowhere near the positive impact as corporate social responsibility initiatives.

Christian Schoen, senior program manager & project executive at IBM, and Lawrence Bowdish, research & food security programming director at the U.S. Chamber of Commerce Foundation will be presenting this webinar. Please note that while this session may interest CRA members, it is a PRSA webinar.